![](https://i0.wp.com/natachanisic.net/wp-content/uploads/2019/03/vivre-3.jpg?resize=299%2C201&ssl=1)
![V_20150827050804_1999.ikiru.oe.1](https://i0.wp.com/natachanisic.net/wp-content/uploads/2016/05/V_20150827050804_1999.ikiru_.oe_.1.jpg?resize=300%2C202&ssl=1)
Duratran photographies backlighted (0,80 x 1, 20 m). ©Natacha Nisic – Le Plateau Frac Île-de-France 1999.
“Vivre” is a the Brand name for a national widespreaded multistore. “Vivre” means to live in French, translated in Japanese as “Ikiru”. People can read the sign without knowing what “Vivre” (to live) means.